Generating leads is the lifeblood of any growing business. Whether you're a solo founder, a service provider, or an eCommerce brand, leads equal opportunity. But in 2025, relying on the old tactics—cold emails, generic ads, or hit-and-hope social posts—just won’t cut it.

At theADmarket, lead generation isn’t just about getting more eyeballs—it’s about attracting the right people, engaging them with value, and guiding them to take action. Here's a strategic breakdown of the best ways to generate leads consistently, efficiently, and without burning out.

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1. Start With a Smart Business Growth Strategy

If you're asking how to get more leads, the first step is to revisit your business growth strategy. Without clear goals, messaging, and positioning, you’ll waste time on tactics that don’t convert.

At theADmarket, we start every growth engagement with a business audit to uncover:

- Who your ideal customers actually are

- What problems they’re actively trying to solve

- Where they’re already spending time online

- What your competitors are doing (and missing)

Quick Tip: Use tools like SparkToro or Meta's Ad Library to research what your target audience is already engaging with.

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2. Build a High-Value Lead Magnet

A lead magnet is a free resource that solves a problem for your target customer. In return, they give you their contact info—usually an email address.

Some of the best-performing lead magnets in 2025 include:

- Checklists (like ours for small business owners)

- Webinars or masterclasses

- Free mini-courses

- Downloadable guides

- Interactive tools (like pricing calculators or brand audits)

Pro Tip: Your lead magnet should pre-frame your solution. For example, if you sell automation services, create a lead magnet on “10 Tasks You Should Automate Today”.

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3. Optimise Your Website for Lead Capture

Your website isn’t just a digital business card—it’s your lead generation engine.

Make sure it includes:

- Clear CTAs on every page (don’t make people search)

- A lead capture form above the fold

- Exit-intent popups with lead magnets

- A chatbot or AI assistant (like Holly at theADmarket) to answer FAQs and collect emails

Platforms like Durable.co and Shopify make it easy to add these elements without a developer.

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4. Use Paid Ads to Attract Qualified Leads

Paid ads are still one of the fastest ways to get leads—if you’re strategic.

At theADmarket, we recommend using a two-step paid ads funnel:

Step 1: Cold Traffic Ad (Problem-aware)
Target broad audiences with value-led content. Example:
“5 Signs You’re Ready to Automate Your Business”

Step 2: Warm Traffic Retargeting (Solution-aware)
Serve ads to people who visited your site or downloaded your lead magnet with an offer or booking CTA.

Platforms we recommend:

- Meta Ads for targeting interests and lookalikes

- Google Search Ads for high-intent traffic

- YouTube Shorts Ads for visual storytelling

And don’t forget to use UTM tracking so you can measure where leads are coming from and which campaigns drive the best results.

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5. Automate Lead Nurturing With Email & CRM Workflows

A lead isn’t valuable unless you follow up—and do it well.

The best way to do this? CRM automation + lead scoring.

We help clients set up workflows in platforms like ActiveCampaign or HubSpot that:

- Deliver welcome sequences after lead magnet downloads

- Score leads based on engagement (opens, clicks, site visits)

- Auto-schedule follow-up emails or sales tasks

- Segment leads based on their interest or activity

Want to see how it works? Book a discovery call and we’ll show you behind the scenes.

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6. Create Content That Drives Inbound Leads

If you want leads coming to you, invest in content marketing.

At theADmarket, we help clients plan and repurpose 90 days of content in advance. The aim? Consistency, authority, and conversion.

Types of content that generate leads:

- SEO blogs (like this one)

- Case studies

- Email newsletters

- Educational Reels or TikToks

- YouTube videos with CTAs

- Infographics or carousel posts

Don’t forget to link all content to a relevant landing page or lead magnet.

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7. Use AI to Scale Your Lead Generation

Yes—AI can help generate more leads, without more work.

Here’s how we implement AI in lead generation for our clients:

- Voice AI Assistants that answer FAQs and book appointments

- Chatbots trained to qualify leads before they ever speak to you

- Cold outreach automation using tools like Smartlead or Instantly.ai

- AI-generated content for social, blogs, and email

AI doesn’t replace your strategy—it amplifies it.

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8. Partner With Other Brands & Influencers

One of the most overlooked lead gen strategies? Partnerships.

We help clients secure sponsorships, affiliate deals, and influencer collabs that open up new audiences and drive warm traffic fast.

Ideas to get started:

- Run a co-branded webinar or workshop

- Offer a bundled package with a non-competing brand

- Launch a referral program for past clients

If you’re an influencer or small brand with a loyal following, this is a powerful way to monetise your trust.

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9. Track, Optimise, Repeat

The best lead generation strategies evolve. What worked last month might flop next month.

That’s why we set up reporting dashboards for all clients. We track:

- Cost per lead (CPL)

- Lead-to-customer conversion rate

- Top-performing lead sources

- Funnel drop-off points

Tools like Google Analytics, Meta Ads Manager, and HubSpot reporting make this easy.

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Final Thoughts: Consistent Leads Come From Smart Systems

You don’t need more hustle—you need better systems.

At theADmarket, we work with small businesses, influencers, and startups to turn their marketing into a machine that generates leads, nurtures prospects, and converts them—without the chaos.

Ready to get more leads, without the overwhelm?
Visit theadmarket.com and head to our Contact Us page to book a free discovery call.

Or check out our Small Business Growth Checklist—a step-by-step blueprint to building a business that doesn’t burn you out.