A consultancy built the way
we build for clients.
Strategy first.
theADmarket is a Melbourne growth consultancy founded in 2024. The idea behind it is older, and it began with a door closing.
In 2020, during COVID, our founder Chris was stood down from his corporate job in media. Rather than wait for the industry to recover, he decided to build something of his own.
The concept was an advertising marketplace: a place connecting businesses that need advertising with experts in the advertising space. That is where the name comes from. theADmarket.
The name stayed. The idea kept growing.
Everything a client
needs to grow.
In 2024 the marketplace idea became a consultancy. Over time it evolved into something broader: a growth practice covering everything a client needs to grow. Understanding the audience. Creating the strategy. Implementing the systems. Then maintaining and managing those systems on the client’s behalf to drive growth.
Behind it sits over 30 years of experience across media, content and sales, and over 2 years of intense, on-the-job AI and automation work. That combination is the difference: clever, creative solutions, implemented for real businesses.
We take the corporate learnings and implement them for SMEs, to provide sophisticated solutions that drive growth.
The record behind the work.
One system, five movements.
Growth strategy.
It all starts with the growth strategy: really understanding you, your customers, your competitors and the gap in the market.
Today versus tomorrow.
Then we map what exists today against what must be built for the business to succeed.
Advertising and content.
The strategy may identify advertising and content needs: advertising across digital and traditional media, and content created with specialist production partners.
AI and automation.
AI and automation brings it all together, so the system runs with little or no involvement from you.
Reporting.
On a regular basis, we report on how the system is running and the return on investment it is delivering.
“We don’t pitch packages. We pitch strategy first, then we build what’s right for your stage.”
Start with
the strategy.
Thirty minutes, no deck, no pitch. An honest conversation about where your growth is leaking and what to build next.