All case studies
Automotive · Melbourne

GMG Automotive

Most workshops guess where their work comes from. GMG knows.

The illuminated GMG Automotive Services sign above the Box Hill workshop at night
What they came to us with

A busy workshop in a competitive local market. Plenty of work coming in, but no way of knowing which jobs came from where.

And with no way of knowing, no way to invest in growth with confidence.

What we investigated

Every path a job can arrive by. Website bookings. Calls from Google Ads. Calls straight to the office. Walk-ins, and the repeat customers who keep a workshop alive.

What we delivered

Understand. Build. Grow.

Understand
01

The arrival map

Every way a job reaches the workshop, mapped before anything was built, so the attribution system could trace all of them.

Two GMG mechanics going over a job sheet together on the workshop floor
Build
02

Website rebuild

A rebuilt website at the centre of the new presence.

03

Full attribution

Every invoice traced to its source: website form, tracked call from Google Ads, tracked call from the website, direct and walk-in, or repeat customer.

04

Tends2 AI concierge

GMG run Tends2, our own AI concierge. It answers website chat, responds by SMS, and takes voice calls after hours or when the team cannot get to the phone, so no lead is missed.

The Ask Gav concierge open on the GMG website, offering to answer questions and book a service
Grow
05

Ongoing content

An ongoing content strategy to keep the workshop in front of its customers.

The numbers
7.7x
Return on ad spend
$19k
New business per month

Reputation keeps a family business full. Most of GMG's work still comes from repeat customers; theADmarket supplies the next generation of them.

As at 2026
What we're working on now

Feeding the attribution insight back into where the advertising budget goes, so the budget follows the evidence.

In their words
We've worked with several marketing people over the years. theADmarket is on another level. They took the time to understand how the workshop actually runs before they changed anything, and now we know where every job comes from.
Rebecca Ross · GMG Automotive Services

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