From carpentry to one of Australia's leading wine influencers, across a three-year partnership.
Brenden was a carpenter making wine as a hobby. He wanted out of the trade and into the passion.
What he needed was a way to make the passion pay well enough to leave the tools behind. Not a campaign; a business.
We started with the audience, not the label. Who Australian wine buyers actually are. How they discover a wine voice, and what makes them trust one.
And where the revenue really was: in events and experiences, not just bottles. That finding shaped everything that followed.
Understand. Build. Grow.
The audience picture
A clear read on who Australian wine buyers are, how they discover a wine voice and what earns their trust.
The revenue read
The research pointed to events and experiences, not just bottles. The events programme, and everything around it, flows from that finding.
Social media strategy
A social strategy built on regular video content, which grew an already impressive 4,500 followers to more than 32,000 and turned an audience into a community.
E-commerce store
The community needed somewhere to come together. The store at wineanimal.com.au became the commercial home of the brand.
The cellar app
At wineanimal.app, customers log the wines they own and the wines they have drunk, with tasting notes.
Loyalty programme
A loyalty programme for the customer base, relaunching soon inside the app.
The Mystery Box
Recently launched. Customers choose the styles they love, set a budget and a bottle count, and Brenden hand-picks the collection.
A national events programme
Premium events across the country, often blind tastings where patrons taste, vote and crown the best wine of the series. Now more than twenty a year.
Tours and bespoke events
Corporate and private tours, plus bespoke events for clients who want something built around them.
Weekly EDM
A weekly email to his subscriber base, keeping the audience close.
YouTube and the podcast
A YouTube channel running for over a year, and The Wine Animal Show podcast, 33 episodes in.
FAQ video engine
More than forty video assets answering wine questions across Instagram and TikTok.
Affiliate partnerships
Partnerships with LeCavist and with Riedel glassware.
From around 4,500 at the start
Consignment is next: collectors will be able to sell wines from their own cellars through Brenden. And the affiliate programme keeps growing.
“theADmarket don't pitch you a package. They listen, ask the questions your team is too busy to ask, then come back with a plan that actually moves the business.”
Ready to grow
with intent?
Thirty minutes with a senior strategist. No deck, no pitch. Just an honest read on where your growth is leaking and where to focus next.